Sunday, December 29, 2019

Professional Development Plan - 1601 Words

Professional development is the development of new or existing skills, knowledge and aptitudes to improve one’s marketablilty, portability, performance and self worth (McKellar, 1996). This paper outlines my top three professional goals, resources required for achieving these goals, and a resource constrained schedule. The strategic formulation of my goals, required resources and schedule coalesce to form my Professional Development Plan (PDP). The first goal is a short term goal required for financing the second goal which is my medium term goal. The final goal is a long term goal that is loosely coupled with my second goal. Goal 1: Develop and Launch an Integrated Organic Agricultural Project in One Year This section provides an†¦show more content†¦Also, provided is a brief description of the steps I intend to take to achive my goal. Moreover, I submit an explanation of how these steps utlilizes my personal strengths of financial acumen and being a quick learner; and exposes my weakness of sometimes taking on too much projects. Goal 2 Narrative I love studying new things and this has propelled my desire for lifelong learning. Completion of the DBA programme would satisfy my quest for new knowledge and lay the foundation for a rewarding career in business with specialization in Information Systems. Therefore, with a strong background in project management, I propose the following steps to accomplish my goal; a) phase 1 – pass all core courses; b) phase 2 – pass all specialized courses; and c) phase 3 – successfully defend my doctoral thesis. I will be funding my DBA education and training from personal resources. While, there are other options such as loans and scholarships, I have chosen this pathway to accomplishing my goal to minimize disruptions to my programme from failure by funding organizations to meet tight payment deadlines. Consequently, I can focus totally and my coursework and exhibit my techniques for quick learning. Nvertheless the DBA programme is one of the multiple projects that I am pursuing and I have to always guard against spreading myself too thin. Goal 2 Resources Book by StephenShow MoreRelatedProfessional Development Plan1604 Words   |  6 PagesProfessional Development Plan The world is going through an era of rapid professional change and development. This has led to increased uncertainty for all professionals in the world of work. To ensure sustained growth in success and longevity of ones professional career, it is important to develop a strategic plan that focuses on training and developing a professional. Such a plan aims to put one in a position of advantage for employment in the long term in this rapidly changing professional worldRead MoreProfessional Development Plan896 Words   |  4 PagesProfessional Development Plan The group members of Learning Team A took a DISC assessment to determine their personality types, strengths and weaknesses, and areas needing improvement. The members of the group are (your name). The Professional Development Plan will describe the strengths and weaknesses of each personality type, characteristics each type share and characteristics that could cause conflict, and how each type can work together. Along with showing how I the manager can better my abilityRead MoreProfessional Development Plan2090 Words   |  9 PagesProfessional Development Plan AED 201 Teaching as a Profession August , 2010 Kymm Corbin The goals I have set for myself for the next five years are to becoming a successful, dependable, and productive teacher. The road to for filling this goal will have many adversities such as long hours of instruction from a six years degree program from University of Phoenix. I will have to dedicate my efforts and time in to achieve this process of obtaining my degrees. The way to achieve these goals it toRead MoreCareer Plan For A Professional Development Plan1109 Words   |  5 PagesProfessional Development Plan The purpose of this professional development plan is to introduce my counselor identity, my plans for professional development, my clinical and academic training schedule and finally my plans for credentialing in the State of Maryland. I am currently seeking an MS in Clinical Mental Health Counseling with an anticipated graduation date of May, 2020. This professional development plan was written on September 27, 2017. Counselor Identity Statement I accept those aroundRead MorePurpose Of A Professional Development Plan1733 Words   |  7 PagesPurpose of a Professional Development Plan For many of us, self-improvement has taken on a central role in our lives. Part of the thought behind how we want to live our lives includes looking at the habits and lifestyles of people who have the same kind of values that we want to meet. Employers may also prefer to hire people who will take initiative to grow and develop their skills in years to come. Development involves reviewing and determining the various attributes of an individual as wellRead MoreProfessional Roles And Development Plan1206 Words   |  5 PagesProfessional Roles and Development Plan The nursing workforce plays an essential role in our health care system and the role of nursing is evolving due to shortage of nurses, new emerging technology within the healthcare system and the needs to provide quality of care in the most cost effective ways. The focus of this paper is to analyze the roles and the required skills of the baccalaureate prepared nurse in the 21st century healthcare system. In addition, I will also describe my career developmentRead MoreNursing Professional Development Plan1383 Words   |  6 PagesProfessional Development Plan: Professional development is entirely about constant learning and education to enable me as a nurse, deliver the paramount services to my patients and society. The reason for this assignment is to allow me to provide a depiction of my educational, professional background as well as personal goals correlated to the course work and the practicum. â€Å"Your professional development should NOT be random or ad hoc! Your learning should be well thought-out, systematic and managedRead MoreProfessional And Personal Development Plan810 Words   |  4 Pages Professional Personal Development Plan Hiqmat. D. Bello A professional development plan is a plan written by an individual that consist of an strength and weakness , opportunities and the likely challenges to be faced in his personal and development life. I will start here by explaining what my personal development plan are in relation to my strength and weaknesses. I willRead MoreProfessional Development Plan Essay1410 Words   |  6 Pagesposition so that I can prepare myself fully. I am currently working with exceptional adult students on all levels and will continue to pursue a teaching position at Benjamin Franklin elementary school as a full time teacher. As a long term plan for professional growth for staff members in student achievement, management skills, and staff morale is to identify areas of strengths as well as needs in employee performance such as leadership, taking responsibility for the progress of all students to ensureRead MoreProfessional Identity And Development Plan1202 Words   |  5 Pages 3012EHR Applied Human Resource Management and Change Professional Identity and Development Plan Nicole Brown – s2797706 21st August 2015 Where am I? What is my current situation? I am currently in my final year studying a Bachelor of Business majoring in Management and Logistics. I completed my high school education at a well respected school in Brisbane and received good grades, however, I was unsure of what career path I wanted to follow. I was accepted

Saturday, December 21, 2019

Communism And The United States Essay - 1963 Words

English 6 10/25/16 XiaoQi Huang Mr. Tarallo Communism and the United States There is a common sense that a mighty country is built up with the freedom and liberty. It is expected to grant the citizens a right to raise their concerns and engage into the decision-making for the nation. To a great extent, this ideology shapes the identity of the United States and its political position towards the rise of communism, especially when â€Å"communism† has been referred as the idea of â€Å"tyranny† with the dictatorship after World War II. The horrified cognition of communism gets the Americans into panic, while the local government worries that the communist power would take over the United States. In response to the Red Scare was spread in the United States during 20th century, when the power of communists were getting increasingly stronger all over the world. In a way, the fear is tightly bound up with the political decision and the radical changes of the American thoughts. As a leading progenitor of Red Scare within the United States, A.Mitchell Palmer initially addressed his fear of Soviet power in his article â€Å"The Case Against the Reds† in 1920. He criticized ,â€Å"Robbery, not war, isShow MoreRelatedThe United States And The Threat Of Communism1298 Words   |  6 PagesThe United States and the Threat of Communism Over the course of the history of the United States of America, there have been numerous threats from various international countries. And with these numerous threats come different responses from the United States. Such as the French and the British during the 1790s, the U.S. government created the Alien and Sedition Acts The U.S. also had conflict with the British over the territory of Oregon,which ended in the creation Oregon Treaty. Later duringRead MoreThe Containment Of Communism And The United States2330 Words   |  10 Pagesfrom the point of view of the Cold War; the ultimate victory of the United States over the Soviet Union, Capitalism over Communism and the United States acting on behalf of the ËÅ"free people of the world. After 1945 and the end of the Second World War, America had emerged as a dominant power and triggered the development of an American ideal. This ideal was based on national pride, built up on the reality that the United States had never lost an ope n conflict war and their great economic and technologicalRead MoreThe Collapse Of Communism Was A Major Victory For The United States1231 Words   |  5 Pageswho had been oppressed under communism in East Germany. The transition let Germany govern themselves, ending the control of the United States, Britain, France and the Soviet Union. This event was important in America; because it symbolized the collapse of communism. It meant that the United States cold war with Russia was over, It recreated a trade relation with America and countries all over the world. The collapse of communism was a major victory for the United States. â€Å"By the summer of 1990, allRead MoreEcological Effects of Anti Communism Strategies by the United States1407 Words   |  6 PagesDuring the early stages of the Cold War (1945-1954), the United States became so dedicated to stopping the spread of communism that they completely ignored the potential ecological effects of their strategic decisions, signifying a complete disconnect from contemplative ecology. During this period under the Truman Administration, there was an overwhelming societal belief that national security concerns trump environmental safety. As a matter of fact, there was zero concern from the federal governmentRead More How The United States Contained Communism in the Cold War Essay891 Words   |  4 PagesDuring the cold war, the United States engaged in many aggressive policies both at home and abroad, in which to fight communism and the spread of communist ideas. Faced with a new challenge and new global responsibilities the U.S. needed to retain what it had fought so strongly for in World War II. It needed to contain the communist ideas pouring from the Soviet Union while preventing communist influence at home, without triggering World War III. With the policies of containment, McCarthyism, andRead More1950s Red Scare And Its Effects On The United States With Communism And Nuclear Espionage1239 Words   |  5 PagesCole Amadio US II Mr. Metz 12/2/15 1950s Red Scare In the 1950s there was a red scare that threatened the United States with communism and Nuclear espionage. The scare was questioned if it was conspiracy or not, but it was justified because of the spies and Soviet Union threatening the United states security. Through decryptions, trials and investigations these threats were justified because of the Venona project, the project was a secret organization that gathered and decrypted messages from sovietRead MoreCommunism And The Soviet Union Essay1672 Words   |  7 Pagesblocks. The eastern bloc popularly known as the United Socialist Soviet of Russia (USSR) and the western bloc dominated by United States and European countries. Now the Soviet Union supported socialist economic ideology and was prepared to ensure that the socialist countries remained socialist-by all means. On the other hand, United States and allies were for capitalism and were determined to spread it as far as possible. They detest socialism and communism because it was against building of businessRead MoreU.s. Involvement During The Korean War913 Words   |  4 PagesWar. It was also the first war the United Nations entered with many countries coming to add the First Republic of Korea. This war was not about winning but rather it was for stopping the spread of communism. The United States government feared communism because it threatened the American Ideal of freedom, liberty and economics while communism was a government that oppressed its people and controlled their economy. America theorized that the spread of communism would be similar to the domino effectRead MoreThe United States Involvement During The Vietnam War1514 Words   |  7 PagesThe United States involvement in the Vietnam War developed into one of the most brutal, yet necessary wars of The Cold War. Although the war was viewed poorly by most, it helped a weak, crumbling South Vietnam stand up to a strong powerful North Vietnam that was forcing communism on them. President Johnson even stated that â€Å"Our objective is the independence of South Vietnam and its freedom from attack.† The United States wanted to stop an oppressive government and to make sure the world is a saferRead MoreCommunism : A Great Evil1011 Words   |  5 PagesCommunism is a lot like a bad relationship. It looked good on paper. In regards to the world’s most feared form of government, two things have been historically recurring. First, communism falls when those in power fall victim to the vice of greed. And second, most important to the US-centric concerns of The West, the United States shows a consistent opposition to the ideals of communism. The most notable example of America’s great fear of the perceived evils of communism can be seen during the 1950s

Friday, December 13, 2019

Tccc Business Strategy Free Essays

string(114) " their resources to build a brand that is unique and known on a large scale throughout the world for its quality\." This report is centered on research of The Coca Cola Company (Global) in the carbonated beverage market. Various methods and models of analysis were used in examining the company’s market position and determining its strategic competitive advantage. The Pestel model and Porter’s five forces model was used to identify the company’s opportunities and threats. We will write a custom essay sample on Tccc Business Strategy or any similar topic only for you Order Now The barriers to entry in the carbonated beverage market are really high which means that the threat of other companies successfully entering into the industry is low and this has been a big advantage for the company. Brand loyalty is another. People today in general are becoming increasingly aware of a healthier lifestyle in light of new information regarding nutrition and this has been a major threat to the company and the market in general. The Company’s strategic competitive advantage stems from its three main core competences. The manufacture and distribution system of its beverages (products), branding through marketing campaigns and the innovative nature of the company in its market are all major strengths. One thing special about the company is that it uses its resources in a way unique to its competitors and consumers see value in their product. The Coca Cola Company understands the clout of their stakeholders and they have set their strategic objectives to meet their individual demands. This message has been firmly implanted in the company’s mission statement. Coca cola competes on the basis of value added for customers. People will pay the premium over lesser brands for the coca cola product and this may be why they have chosen (from Porters model) a differentiation strategy. This has paid off for them. Their manufacturing and distribution system has been an effective business level strategy. The Coca Cola Company and its bottlers can work together to determine local responsiveness and produce products that best suit the local tastes in that particular geographical area. Amongst other business level strategies these two would have to be the most effective. The companies structure and systems lend there hands to the successful implementation of their planning. Without which it might not have its position within the carbonated beverage market today. Strategic Analysis External Analysis We looked at the external environment of the carbonated beverage industry using the pestel model and Porter’s five forces model to find the key trends or influences on the industry. People today in general are becoming increasingly aware of a healthier lifestyle in light of new information regarding nutrition. People are trying to eat and drink a lot healthier and as a result there has been an increase in market demand for drinks such as orange juice, water, and other healthier alternatives. This was once a threat to the business of The Coca – Cola Company. Instead they eliminated this threat through product diversification. As you may have seen The Coca – Cola Company has a product from most drink categories. The barriers to entry in the carbonated beverage market are really high which means that the threat of other companies successfully entering into the industry is low. Virgin once tried to enter into the industry with Virgin Cola and was unsuccessful because Coke and Pepsi were already too strong. The Coca Cola Company has already well established brand awareness and distribution channels and the production costs are also substantial in the industry. Creating brand awareness and achieving market acceptance is a very costly procedure, extensive market research needs to be undertaken to understand local tastes and preferences. The Coca Cola Company has arrangements with certain Fountain Outlets (MacDonald’s and Subway) who are contractually obliged to distribute only their drink product. There are many other fountain outlets that have existing contracts with one of the soft drink companies and this makes it harder for new entrants. The large quantity of marketing and propaganda has lead to increased brand loyalty and is a major strength for the Coca Cola Company. It has also lead to the brand Coca Cola being perceived as the premium Cola drink. The dominance of Coca Cola can be seen by the failure of the drink Virgin Cola. Because of the limited size of the market, the growth in market share of one brand will result in the decrease of another. The Coca – Cola Company has used the large amount of resources at their disposal to wage competitive war on PepsiCo and other brands and results have shown that they have come out on top. One of the major strengths of The Coca – Cola Company is its sheer size in the industry because of which it can effectively utilize economies of scale. TCCC concentration is on marketing the brand, new product development, researching future venture opportunities and warding off competition. Their operations take place in a very dynamic environment and therefore innovation is vital to their success. Internal Analysis The company as the leading brand of carbonated beverages has a number of core competencies which it utilizes to give it its strategic competitive advantage (SCA) in the market. The manufacture and distribution of non alcoholic beverages The process of manufacture and distribution of Coca Cola products is unique to the industry. The Coca Cola Company has different bottling partners throughout the globe which manufacture and bottle the final product which the end consumer ultimately receives. The Coca Cola Company produces the concentrates and syrups of the products itself and then sells the rights to manufacture the products to its bottling partners. They do not control the policies and programs of these bottling partners, but they do have mutual self-interests and therefore work together to find common ground and take common action in many areas. Through this system they can effectively devise the appropriate strategy for responding to the needs of the local environment. Branding through marketing campaigns The Coca Cola Company has put a lot of emphasis over the years on creating and maintaining its brand name through large scale marketing campaigns. They have effectively used their resources to build a brand that is unique and known on a large scale throughout the world for its quality. You read "Tccc Business Strategy" in category "Papers" This has led to a brand loyalty factor. Innovation: Product, packaging, equipment and marketing Coca Cola is always bringing out new carbonated beverages. Through the use of its resources and technology, it has led the innovation of new, improved, and different soft drinks around the world. A recent example of this from Coca Cola is â€Å"Jianchi† meaning strong inner energy in Chinese, the drink, made with fruit juices and plant extracts and available in three flavors is inspired by ancient Chinese wisdom to enhance the inner balance. The Coca Cola Company has invented a bottle which is made from a blend of petroleum-based materials and up to 30 percent plant-based materials named the ‘plant bottle’. It is a significant development in sustainable packaging innovation. The new bottle reduces carbon emissions by up to 25 percent, compared with petroleum-based PET, and is 100% recyclable. â€Å"The Coca-Cola Company is the first company to introduce a beverage bottle made with recycled plastic has been focused on ensuring the sustainability of its packaging for decades. It has put resources behind creating packaging that is recyclable and investing in recycling infrastructure to ensure that its packages are collected, recycled and re-used†. The Company has built the world’s largest recycling plant with the ambition of reducing costs and the amount of materials in their packaging through recycling. The packaging being lighter will also reduce the cost of fuel on delivery etc. To increase the market for recycled materials, The Coca Cola Company has also released a line of merchandise which is made from 100% recycled material. Overall the innovation of recycled packaging will reduce costs, prevent waste and maximize value over the life of the product and inadvertently adding value to the Coca Cola brand. Coca Cola won the Gold lion in the point of sale category at the 2009 Cannes lion’s international advertising festival with the â€Å"video vendor† being the latest innovation in vending machines. It is believed to create a uniquely immersive experience for consumers. Strategic Directions; Strategic Objectives Vision The vision of Coca Cola â€Å"specifies what the organization could achieve if it performed perfectly† (Viljoen and Dann, 2003:97) â€Å"To refresh the world, to inspire moments of optimism and happiness and to create value and make a difference† Mission The mission statement of The Coca Cola Company has all the elements a good mission statement should have. It specifies the company’s commitment to their shareholders. Their mission is to: Achieve sustainable quality growth, be a great place to work where people are inspired to be the best they can be, bring the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs, nurture a winning network of customers and suppliers, be a responsible citizen that makes a difference be helping build and support sustainable communities, maximise long term return to s hareholders while being mindful of our overall responsibilities and be a highly effective, lean and fast moving organisation. |Stakeholder |Salience |Stakeholder demands / needs |strategic objective(s) to address | | | |that must be satisfied |stakeholder demands / needs | |   |   |   | | | | | | |Shareholders |Definitive |High dividends growth in share |Growth in profitability | | | |price |Increase in revenue | | | | |Financial stability | | | | |Efficiency | | | | |Research and development | |   |   |   |   | | | | | | |Customers |Dominant |Quality products at lowest price |Social Responsibility | | | |socially and environmentally aware |Product quality and service | | | | |Higher level of customer satisfaction | | | | |than rivals | | | | |Research and development | | | | |Focus on the needs of consumers, | | | | |customers, and franchise partners | | | | |Listen, observe and learn in the market | |   |   |   |   | | | | | | |Employees |Dominan t |All employee benefits satisfied |Employee welfare | | | |Clean and safe working environment |Financial stability | | |Friendly working environment |Be a great place to work where | | | |Job security |people are inspired to be the best | | | | |they can be | |   |   | |   | | | | | | |Community |Dominant |Minimal environmental impact |Social responsibility | | | |Support the community |Be a responsible citizen that makes a | | | | |difference by helping build and support | | | | |sustainable communities | | | | |Support charities and community | | | | |organizations | | | | |Research and Development – | | | | |Environmentally friendly products | | | | |Possess a world view | |   |   |   |   | | | | | | |Suppliers / Bottlers |Dominant |Network and communication |Nurture a winning network of customers | | | |Reliability |and suppliers, to together create mutual | | | |Support |and endearing value | | | | |Research and evelopment | |   |   |   |    | | | | | | |Government |Dormant |Abide by the laws and legislation |Abide by the law | | | |governing each county TCCC has |Be mindful of overall responsibilities | | | |its products | | |   |   |   |   | The strategic objectives of The Coca Cola Company are in alignment with the demands of each of its stakeholders. Its strategic objectives are firmly bound within its mission statement showing their commitment to upholding their responsibilities to meeting the demands of all possible stakeholders. Key Strategies – Current Using Ansoff’s product / market strategies model it can be determined that The Coca Cola Company is pursuing a product development / diversification strategy. This means that their aim is to keep distributing new products into the same existing market as well as look for opportunities in new markets. An example is the release of Jianchi a new product made from fruit juices and plant extracts. Miles and Snow’s adaptive strategies model reveals that the company is in the prospector / defender position in the market. The company is a prospector leading change in the industry through creating new products and identifying new opportunities in the market place. High innovation is key in the prospector business strategy. However it could be said that it is a defender as well in terms of the original coca cola product and its position in the Cola market. They are defending vigorously focusing on high quality and creating barriers to entry. Their position on strategy is characterized by stable growth, profits, efficiency and flexibility in a dynamic environment. Their business structure is flat / loose and authority is decentralized within the organization. The high level of innovation can be seen through the company’s marketing at a functional level with the recent release of the new four and a half minute Music Video released by The Coca Cola Company titled – â€Å"open Happiness† which has taken marketing in the carbonated beverage industry to a new level. Coca cola competes on the basis of value added for customers. People will pay the premium over lesser brands for the coca cola product and this may be why they have chosen (from Porters model) a differentiation strategy. In the past the company has focused cost leadership however this sometimes leads to lowered market entry barriers this has led them to a differentiation strategy and a focus on pervasive penetration, preference and price related value. Due to economies of scale Coca Cola has the opportunity to be a low cost provider and undercut Pepsi’s prices but from what we can see it chooses the differentiation strategy and distributes its products at a premium. A possible reason why they may not have chosen a cost leadership strategy is that it can generally be seen as a weak competitive advantage. Competitors may undercut you and it is easily emulated as well as difficult to sustain over time. In order to differentiate from the conventional Coke product, The Coca Cola Company has produced / innovated other such products as cherry coke, vanilla coke and diet coke and it has undertaken competitive marketing against such companies as PepsiCo and Cadbury / Schweppes to advertise how their products are so different and better in quality. The Coca Cola Company has employed a strategy which closely resembles a multidomestic strategy. A multidomestic strategy is characterized as being â€Å"orientated towards local responsiveness†, establishing â€Å"semiautonomous national units in each country in which it operates to produce and customize products to local markets†. It does this in a unique way in collaboration with its bottling. Together The Coca Cola Company and all its bottlers form one system called The Coca Cola System. The benefit of this strategy is that The Coca Cola Company and its bottlers can work together to determine local responsiveness and produce products that best suit the local tastes in that particular geographical area. We have seen this strategy in action with the introduction of the Coca Cola equivalent of red bull being â€Å"Mother† the energy drink being release certain regions but not others. Strategic Implementation; General Perspective Evidence of unrealized strategy The Coca Cola Company was set for the acquisition of the Huiyuan Juice business in China around March earlier this year, which looked to agree with their product development / diversification and differentiation strategy. Unfortunately the Chinese Ministry of Commerce (MOC) decided to decline approval for the proposed purchase. Coke released a statement saying: â€Å"We will now focus all of our energies and expertise on growing our existing brands and continuing to innovate with new brands, including in the juice segment. † The innovation of one of their newest products – â€Å"Jianchi† came approximately around this time. Apart from minor setbacks such as the failure of the Chinese juice company merger and acquisition, the coca cola company has implemented its strategies of diversification and differentiation well and this can be seen in the popularity of their products and their prosperous position in the carbonated beverage market. Key Strategic Implementation Issues Using the Mckinsey 7’s’ model we found that the three major strategic implementation issues that confront The Coca Cola Company is structure, style and systems. Structure The Coca Cola Company has in the past gone through major restructuring of its organization. It has cut out various levels and moved to a more multi-domestic structure. A couple of years ago they restructured their operations in both North America and internationally. â€Å"Not to save pennies but to simplify decision making and expedite the speed in which we can execute†. To this day they continue to refine their business structure. In June 2009 they integrated three core functions for a new business structure: Global Business Services, Global Information Technology and Transformational productivity. This will allow the company to deliver services that are highly dependent on technology and standardized processes to its business units in a more effective and efficient way. Style Amongst the list of The Coca Cola Company’s seven â€Å"values† includes integrity and accountability. Muhtar Kent the current CEO of the company was caught betting against the company’s stock allegedly based on insider information then claimed not to know that his actions were illegal. This does not constitute good leadership and could however be classified as an implementation issue for the company. The style of leadership a CEO shows can have a massive effect on the shared values or culture of an organization. So far there are no further signs of further situations like the one described above by the CEO and the company is continuing to improve. The signs point towards Muhtar Kent redeeming his reputation in the company. Systems The Coca Cola Company has the largest beverage distribution service in the world. With close to 1. 6 billion servings a day consumed in over 200 countries, The Coca Cola Company has had to develop effective and efficient system to cope with the magnitude of the business. Systems are as important to The Coca Cola Company as they are to any business. The distribution system of their products is unlike any other in the industry. It ties in with their business structure closely resembling a multi-domestic organizational structure. The Coca-Cola Company frequently utilizes promotional merchandise to connect consumers with its brands. It is critical that all such merchandise make a positive impression upon consumers. It is important that they monitor quality control not just for their concentrates and syrups but also on their promotional merchandise. The organization of The Coca Cola Company comprises many systems which enable the company to run smoothly. It takes strong successful systems for a company to survive and they can also give a company its strategic competitive advantage. However they must also be monitored and evaluated. TCCC has a triple bottom line approach to reporting and they utilize the balanced scorecard to achieve this. Evaluation of Strategy – Current / Future Efficient evaluation has been implemented through a triple bottom line reporting approach. They understand due to their large public profile they have to maintain a focus not just on financial reporting but also on their social responsibilities and the environment. The balanced scorecard is used in their financial reports based on key performance indicators to measure their performance in implementing their strategic objectives. The message is therefore communicate to their stakeholders through their general purpose financial reports (GPFR). References Textbooks Hill et al. 2007, Strategic Management: An integrated approach 2ed, Wiley and Sons. Page: 4 – 19, 64 – 72 Internet News Article I’d like to sell the world a Coke http://www. nytimes. com/ref/business/20070527_COKE_GRAPHIC. tml Viewed: 10:52 Monday 31st August The Coca Cola Company Website: Innovation http://www. thecoca-colacompany. com/ourcompany/innovation. html Viewed: 4:59 Monday 31st August The Coca Cola Company Website: The System The Coca Cola logo (used above) is a registered trademark of The Coca Cola Company http://www. thecoca-colacompany. com/ourcompany/the_cocacola_system. html Viewed: 4:59 Monday 31st August Strategic management http://www. docstoc. com/docs/10713752/Strategic-Management Viewed: 4:00 Saturday 10 October 2009 Brand Spotlight: Coca-Cola http://www. brandingstrategyinsider. com/2007/04/brand_spotlight. html Viewed: 6:31 Sunday 11 October 2009 Organization Strategies: Strategies used in Coca Cola http://www. findfreecollegeessays. com/show_essay/47865. html Viewed: 6:40 Sunday 11 October 2009 Open Happiness: Music Video http://www. youtube. com/watch? v=Cxfkg3RaRjsfeature=related Viewed: 4:53 Saturday 10 October 2009 THE COCA-COLA COMPANY INTRODUCES INNOVATIVE BOTTLE MADE FROM RENEWABLE, RECYCLABLE, PLANT-BASED PLASTIC http://www. thecoca-colacompany. com/presscenter/nr_20090514_plantbottle. html Viewed: 10:16 Sunday 11 October 2009 ACQUISITION OF HUIYUAN JUICE GROUP IN CHINA NOT TO PROCEED http://www. thecoca-colacompany. com/presscenter/nr_20090318_huiyan_juice. html Viewed: 11:37 Sunday 11 October 2009 How to cite Tccc Business Strategy, Papers

Thursday, December 5, 2019

Comparison Online News Publication and Video Reports - Sample

Question: Discuss about the Online News Publication and Video Reports. Answer: Introduction This is a textual a critical, political and economy and textual analysis essay highlighting the following news item. The news item addresses the suspicion that has been raised by the North Korea defense officials after the American craft career USS Carl Vinson was spotted heading to the North amidst the current tension between the United States and North Korea. This essay compares online news publication and video reports. The online publication by CNBC on its website on 18th April 2009 reported, USS Carl Vinson wasnt headed for North Korea when defense officials said it was. And the video report by Arirang News reported, USS Carl Vinson enters Korean waters hours after North Koreas missile launch. The NBC online publication shows a photo of The Nimitz-class aircraft career USS Carl Vinson (CVN70) in the Indian Ocean. According to this report the photos released by the navy showed that CVN 70 was far off the Korean Peninsula with speculation that it was heading there for a show of fo rce. This has occurred at a time when there is increased tension between America and North Korea. This is likely to make the readers raise different opinions based on textual analysis and also critical political economy. On the other hand, the video report by Arirang the heading explains in depth the reason why USS Carl Vinson is heading to North Korea, the viewer immediately gets the information from the title itself and by watching and listening to the report saying that USS was initially heading to Australia but instead headed to North Korea following a command from the US Pacific Command. The title of the report by CNBC creates suspicion so the reader can continue reading the article and know what where the aircraft was heading to. Critical, political and textual analysis According to Lee (2011), a critical political economy is a critical approach to communication studies. This is a Marxist approach in the study of communication. This approach focuses on the effects of access to communication technology, capitalism, and cultural industries on the social, economic classes. It also focuses on the effect of corporate ownership of media products. The critical political economy is concerned on whether the economics of productions determines the information given and does it lead to change the meaning of a text. According to Graham (2014), political economy determines the production, distribution, exchange and consumption which is the economic part of it while politically it focuses on the production of power, distribution, exchange and exercise of power. For example, in the reports by CNBC and Arirang News, USA uses the USS Carl Vinson aircraft carrier to show political and economic power to warn North Korea against the attempt to test a nuclear missile. The critical political approach emphasizes on the domination of the media industry by the elite groups in the society. The elite uses the media as a commodity to generate profits and spreads their ideology. For instance, Airang New and CNBC have different agendas which are determined by the ownership and background of the corporation. The power distribution in the society has a big influence on the media. Economically the media corporations are looking forward to maximizing their profits through delivering news as the product or good. According to Frey et, al (1999), a textual analysis is a method of communication used to interpret the characteristics of a recorded or visual message. The textual analysis involves the determination of the type and appropriateness of the texts to be studied and the approach to be used in analyzing the texts. Critical Political Economy and textual analysis can be used together to derive political and economic meanings from written or recorded information. The approach of delivering information through online platforms in a written form is quite different from the one used in the television. This is because of the different in the target audience. According to Smythe (1981), economic relationship has a major influence on the media industry which targets the attention of the audiences with the aim of selling their attentive abilities to the advertisers. According to Sytaffel (2013), in the past, there were no media advertisements as the media was funded by the central governments with an aim to inform and entertain the public. However, with the development of the modern communication technology, there are many global media networks have commercialized the media. There has a great competition between the media houses to capture audiences. Many media house have emerged with different sources of funding. The new media corporation have brought completion to a market that was previously dominated by major media corporations such as BBC who have been enjoying the monopoly over the years. Today the media corporations are competing to provide information that will attract many huge audiences. The platform which the media used to reach its audiences determines the approach they use. For instance, by comparing the online published report by CNBC and the video report by Arirang News, the title used to address a similar event are different. CNBC title aims at attracting the attention of the viewer by creating suspense, therefore, triggering the desire of the reader to get full information by reading the article. On the other hand, in the report by Arirang the viewer is able to get a full image of the report by just viewing and reading the title of the report, and there they become attentive to view and listen to get the full information. Here, the mode of access to information by the target audience determines the framing of the titles. In the past, certain groups in the society, such as priests, kings, soldiers, and scientists had the privilege to access certain kinds of information thus they enjoyed a monopoly on the access to specific knowledge (Innis, 1950). According to Sytaffel (2013), there has been a major development in political economy communication in the 20th century. In contemporary society, political, economic implications of the new media have brought major changes in the character and functioning of the society. The innovation of mass media brought many changes in in communication. Other than the traditional methods of communication such as televisions, radios and newspaper technology has brought multifunctional computers and tablets which allow people to access information from the internet. This has made accessibility of information easy and thus media corporations that used traditional method have been forced to adapt new methods. The approach of presenting information is also different while usi ng the mass media and traditional forms like television. The television provides summarized information with the aid of pictures to bring a better understanding to the viewer for example, in the report by Airang, the USS Carl Vinson is seen in a convoy of Japanese ships. The scene provided aids in making the viewer have a deeper understanding. On the other hand, CNBC report uses a photo of USSR Carl Vinson carrying war crafts. This does not provide detailed information on the situation, and the reader can only get the full information by reading the report, which provides more information in writing. According to Chomskey and Herman (1988), the mass media systems are used for communicating message and symbols to the general populace. This is because they play a part in entertaining and informing the people it is being used to instill values, beliefs, and code of behaviors to help them fit in the structures of the society. The society is mainly focused on wealth creation thus resulting in a conflict of interest between the social classes. To attain their interest social classes use systematic propaganda (Innis, 1942). The social media has been used to as an ideological propaganda to neutralize ruling class ideology. However, the ruling class is still able to filter what it wants the general public to hear. Chomskey and Herman identified five structural filters of information which includes the size and ownership of media corporations, the established economic model of generating revenues, use of trusted sources to convey information, the ability of financially and politically powe rful individuals to hide negative media information and an ideological filter used to generate consent. The ideology of media filter still exists especially in the midst of terror wars in the recent years (Klaehn, 2009). In the information provided by the Airang and NCBC, the Information given is just necessary to inform the audiences, but a comprehensive information on why the US decided to act that way is not known. According to Boyd Ellison (2008), the accessibility of internet in many parts of the world has led to a rapid growth of online communication. Organizations are now using their websites to convey their messages. The consumers of the information access the channels of communication through the internet. Users pay for the internet services and also consume the content advertised by the capitalist just like in the traditional media. Corporations are now using online platforms to interact with their audiences by getting opinions from them. Modern communications media is being used to integrate the capitalist system to the society and increasing political centrality and allow people to exercise full citizenship in the society. According to Murdock and Golding (1989), the modern mass media will allow people to access information advice and analysis that would enable them to understand their rights and exercise them appropriately. Mass media will allow certain information to be broadcasted to the public and would be subject to debate on areas that involve political choices this will enable the public to propose useful alternatives. According to Golding and Murdock (1969), Liberal economists argues that in the market consumers choose commodities on the basis of how they will use them to satisfy their needs. The greater the options to choose from in the market the greater the freedom of the consumer. In the media industry, the mass media have provided diverse platforms where the consumers of media products such as news can access them for instance; YouTube is used in passing information in written and also through streaming of videos. Consumers, therefore, can choose to use the most convenient and approach to access the information needed. The media corporations have also adopted different platforms to reach the consumers. For example, NCBC has used online and television services to provide news. The media can influence the perception of the people through the news proprietors. Some of the media corporations have dominated the market nod abuse their power to reach a wider audience that their competitors. Comparing CNBC and Airang News, NCBC has a wider network. Critical political economists are concerned on they will present their news to reach their target audience. Conclusion The consumption of the news will depend on the medium used that is the online publication of videos. Published information is less effective that video or visual mediums. In the case presented in this essay, CNBC has used published news while Airang has used video report. The published news by CNBC requires reading and analysis by the audience. Therefore, the target audience must have the capacity to read. On the other, hand, the audience can easily understand the information by viewing the footage of the video and the audience will understand even without the reading capacity. The audience that cannot read the written news cannot understand the information provided by CNBC while information presented in video by Airand from include sounds which make the news lively and it can also be consumed by people who are deaf, and those of cannot read or see. In this case, NCBC has provided a biased information which does not meet the needs of every consumer while on the other hand, Airang has provided detailed and accurate information which is accessible to all audiences. However, because NCBC has the wider political influence it able to reach a wider audience that Airang. This clearly shows the incorporation of the capitalist system in the media industry. References Boyd, M Ellison, NB 2008, Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13, 210-230. Chomskey N Herman, E 1988, Manufacturing concent: The Political Economy of mass media. Pantheon Books. New York. 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